Check Out The Latest On Laurieann Gibson

TOP HIP HOP CHOREOGRAPHER LAURIEANN GIBSON ENDORSES FRONTLINE DANCE

(Totowa, New Jersey/New York, New York): “There could be no higher honor for us than Laurieann Gibson’s choice of Frontline for her dancewear,” said Frontline’s brand manager, Tess Fantegrossi, announcing the recently agreed endorsement by Gibson of the 2008 Frontline collections. “Laurieann is an outstanding choreographer, uncompromising in her drive for quality and always out at the edge. She’s an icon with the individuals for whom we design Frontline, and everybody knows she’d never settle for less than the best.”

Laurieann Gibson’s endorsement of Frontline is a natural fit, bringing together one of the finest creators and executors in the sphere of performance with her equivalent in the world of dancewear design and manufacture. Gibson trained at Alvin Ailey, and first put this rigorous training to full use in hip hop when she became director of choreography for Motown and Bad Boy Records. When there, she began to push hip hop dance to new levels, going on to work with stars such as Beyoncé, Michael Jackson, Alicia Keys, the Dixie Chicks and Clay Aiken, and with directors such as Spike Lee and Matthew Rolston. Among the highlights of her busy and successful career have been the choreography for the movie Alfie, with Sienna Miller and Jude Law, and Honey with Jessica Alba and Li’l Romero. For three seasons from 2005 Gibson was on-air choreographer of MTV’s hit show Making the Band; she is currently heading “The Pulse,” a multi-city dance tour/seminar organized by Broadway Dance Center, featuring a three-day intensive dance course taught by Gibson herself and other highly accredited BDC instructors. As well as wearing Frontline at all her regular appearances with The Pulse and elsewhere, Gibson will also participate in a range of Capezio events throughout 2008 at which fans will have the opportunity to meet her and learn about the season’s new styles.

Frontline Dance, a division of Capezio, is the leading brand of hip hop fashion and footwear for the dance market. Frontline offers technologically advanced products (typified by the BFree hightop designed in partnership with top dancer and choreographer Brian Friedman) that retain all of the urban grit of the street while providing dancers with maximum ease of movement and functionality. “Our high quality, reasonably priced products offer hip hop and funk dancers everything they need for both the street and the stage,” says Fantegrossi. “Each Frontline collection is divided into two groups: styles for everyday wear, and styles that take the latest trends and interpret them for performance.”

Last year Capezio celebrated its 120th anniversary since its foundation as a cobbler’s shop across from the Metropolitan Opera. Over the years the company has expanded its product line to meet the demands of contemporary consumers, introducing new colors, silhouettes and ever-improving technology to a full range of dance shoes, as well as clothing for activities related to dance such as gymnastics, yoga, skating and Pilates. Capezio dancewear always includes the essential basics, but nowadays it’s so much more, with everything a dancer needs: separates, cover-ups, special layering pieces, undergarments—even great dance bags to carry it all from studio to performance to the street.

Capezio operates retail stores carrying the full lines of all its brands in New York City (three stores including its 51st Street and Broadway FLAGSHIP STORE), Hollywood, Dallas, Cleveland, Boston, Austin and Las Vegas. An outlet store has recently opened on 57th Street and Broadway in Manhattan. Dancers can also find Capezio products in fine specialty stores nationwide, and can buy them online, with a generous no-question asked return policy, at www.capeziodance.com.

Written by Lipton Publicity